It has been three weeks since I toured the original Louis Vuitton home and Atelier in Asnieres (a small suburb just outside of Paris) but I have been putting off writing the actual entry because frankly, I feared I could not convey my thoughts properly in words and do it justice. How do I share the privilege of touring a home that carries with it the legacy of one of the most important fashion dynasties in the history of fashion without sounding contrived or boastful? It is a delicate balance of offering factual details of the visit with my interpretation of everything I saw that day– one that I hope I achieved through the following pictorial tour. I am posting the pictures in the order that I took them so that you can feel as if you were on the tour along with me. I sincerely hope you enjoy it as much as I did! I have newfound respect and understanding for the brand but this entry is not about the latest “it” bag or a discussion of whether or not we should purchase Louis Vuitton bags; rather, it is a stroll through the history of time…. so grab a drink and have fun!
My escort, the handsome and charming Gregory Baratte (Director of e-commerce for LVMH) picked me up early in the morning and we arrived at the street which has now been renamed “Rue Louis Vuitton” after a short 25 minute drive from Paris. As you can see from the photo below, the entire compound is very secure and even if you were to discover its location, it would take a tank to get inside.
The trunk above is also in the foyer and is used as a table, there were so many gorgeous trunks used as tables throughout the house! LVMH actively purchases old LV trunks from private collectors for their own museum. This one is really old, look at the logo.
As I freely played with all the sumptuous leather, I had an urge to ask the craftsmen to make me bags on the spot!
I didn’t get to take the really juicy pictures of craftsmen working on the pink ostrich speedy bag or the trunks (1,000 nails go into each trunk!). The man I watched nailing them down had it down to a musical tune, it was quite comical. The entire experience was incredible. On the third floor of the Atelier is where the exotic skin bags are made– crocodile, lizard, snakes, ostrich. 60% of the alligators are from US, 30% from Australia, 10% from other regions.
This trunk belonged to Monsieur Louis Vuitton and is originally from Japan (Monsieur Vuitton collected trunks from all over the world), the floral design partly inspired the LV logo.
My tour was an incredible experience, definitely a career high. I’d like to thank the LV North America team and the local Paris staff for allowing me a peek into the private world of Louis Vuitton.
All photos property of Bag Snob, LLC