An entire wall covered with Longchamp's famous colorful nylon totes
This week La Maison Unique Longchamp celebrated their 60th anniversary (on Bastille Day!), with a party on the rooftop of their gorgeous Soho boutique. The event was catered by Tastings, the catering arm of Payard (which I recognized immediately since I live right by the wonderful Patisserie and Bistro...the downside to fab catering is that I think I gained 5lb...), and was DJd by Paul Sevigny. There was also an art installation by Belgian artist Jean-Luc Moerman produced by Deitch Projects. Jean-Luc Moerman has actually designed 60 bags for Longchamp (to commemorate their 60 years), that all have his signature loops and scribbles. At the event you could get impermanent tattoos to match the art (of note was a bald man who had a tattoo put on his shinny head!). Among the celebs in attendance were Julianne Moore, Susan Sarandon, Brooke Shields, Lindsay Price, Fern Mallis, Robert Verdi, and countless other movers and shakers in the fashion, art, and entertainment worlds. It was truly an amazingly well executed event to celebrate all of Longchamp's contributions to the handbag industry. See more photos after the jump!
A party shot -- truly everything about this event from the food, to the crowd, to the music, to of course the handbags and art on display flowed perfectly.
Besides a bar that served-up endless amounts of champagne and cocktails, servers were coming around with miniature Champagne Pommery bottles called Pop! They stopped carrying the Pommery Pop Rose at the liquor store by my house so I was so happy to see them at the event.
One of the art installations by Jean-Luc Moerman.
A man showing-off his faux-tattoo inspired by Moerman's art.
Of course I had to snap some photos of the new LM Collection! Longchamp just recently re-issued their classic LM bags (first introduced in the early ’70s) -- what a great way to celebrate their anniversary! This one retails for $770.
Another bag from the LM Collection. This one retails for $720.
For more information on La Maison Unique Longchamp visit their website or better yet stop by one of their stores!
Thank you, Sharon! Looks like fun.
I love Longchamp and often travel with one or two tucked in my suitcase in case I buy too much on my trips-- I just pop it out and it's an instant duffel bag!
xoxo
Never been a fan of these bags but Tina they sound like useful bags to me....i always pack an extra few cases in my cases especially when visiting the US what with the dollar being so good to the pound!! I hope customs don't read bagsnob =)
L.xo
I usually carry one of these totes in my bag. If it starts to rain, I´d rather slip my precious bag inside it. Getting wet myself is secondary. Great for doing ordinary shopping too. And these bags really last forever.
I love Longchamp, it's a very popular bag in UK too, can't do without one when traveling!
Thanks for featuring this! I actually have job interview at that store later this week!
I LOVE Longchamp...gotta agree with you all...can't travel without them... =)
I LOVE Longchamp...gotta agree with you all...can't travel without them... =)
B...finally got my bags....they are fab!! Hope your holiday is going well!
L.xo
Finally Lottie, glad you got them safe and sound-(2 months later lol)they mailed them to your friend in chicago-YES? enjoy them, My Vacay is going well Thx... =)
Yes had to my previous order and get them resent to my friend in Chicago....better late than never!
Love them have already used two since they arrived yesterday...my friends love them and are on the hunt for the Beirn bags now...i feel very smug! ;)
L.xo