An entire wall covered with Longchamp’s famous colorful nylon totes
This week La Maison Unique Longchamp celebrated their 60th anniversary (on Bastille Day!), with a party on the rooftop of their gorgeous Soho boutique. The event was catered by Tastings, the catering arm of Payard (which I recognized immediately since I live right by the wonderful Patisserie and Bistro…the downside to fab catering is that I think I gained 5lb…), and was DJd by Paul Sevigny. There was also an art installation by Belgian artist Jean-Luc Moerman produced by Deitch Projects. Jean-Luc Moerman has actually designed 60 bags for Longchamp (to commemorate their 60 years), that all have his signature loops and scribbles. At the event you could get impermanent tattoos to match the art (of note was a bald man who had a tattoo put on his shinny head!). Among the celebs in attendance were Julianne Moore, Susan Sarandon, Brooke Shields, Lindsay Price, Fern Mallis, Robert Verdi, and countless other movers and shakers in the fashion, art, and entertainment worlds. It was truly an amazingly well executed event to celebrate all of Longchamp’s contributions to the handbag industry. See more photos after the jump!
A party shot — truly everything about this event from the food, to the crowd, to the music, to of course the handbags and art on display flowed perfectly.
Besides a bar that served-up endless amounts of champagne and cocktails, servers were coming around with miniature Champagne Pommery bottles called Pop! They stopped carrying the Pommery Pop Rose at the liquor store by my house so I was so happy to see them at the event.
One of the art installations by Jean-Luc Moerman.
A man showing-off his faux-tattoo inspired by Moerman’s art.
Of course I had to snap some photos of the new LM Collection! Longchamp just recently re-issued their classic LM bags (first introduced in the early ’70s) — what a great way to celebrate their anniversary! This one retails for $770.
Another bag from the LM Collection. This one retails for $720.