In its latest ad, Louis Vuitton features an unexpected Spoksperson and no, it's not a glamazon Supermodel nor a preteen starlet; it's a raggedy looking, eyeliner wearing and deeply wrinkled Keith Richards. Yes, as in Rock legend, as in the definition of cool, as in if he uses Louis Vuitton, it's safe to go back to the monogram. At least that is what the masterminds behind this Core Value campaign is hoping to achieve. What do you think? Will this tempt you back to the brand?
Source: WWD
Comments (10)
You know something . It kinda does tempt me for some reason. I mean , i am not a fan of glazed plastic but their limited edition pcs are worth collecting. Hmmmmm let me head on over to Louis Vuitton 3rd floor. :)
Posted by Pam Stein 26 from NYC | March 3, 2008 8:08:56 AM
Posted on March 3, 2008 08:08
Would it make me buy their handbags? No. Why? Because I doubt Keith ever cared about owning a LV
-this picture is trying to convince us that he only trusts LV to carry his precious stuff-everyone who knows a little bit about Rolling Stones and their wild antics will laugh at it.Seriously,their newest collection is pathetic,those yellow handbags plastered with denim blue logo-yuck!
Posted by Lina | March 3, 2008 9:24:12 AM
Posted on March 3, 2008 09:24
he looks like a weird zoned out musician, wait, he is one! why would I buy a bag because of him? gross. no thank you.
Posted by jane | March 3, 2008 10:24:42 AM
Posted on March 3, 2008 10:24
After taking a jump to the LV store. My answer is a big fat NO. Louis Vuittons time has past. Just like everything else BIG on 5th AVE. Way to turisty. NYC is supposed to be the Gotham City , meaning fab things happen behind closed doors. LV is too in your face , and the sales people act as if they are doing you a favor.Very jaded. Funny Funny.
Posted by Pam Stein 26 from NYC | March 3, 2008 11:21:32 AM
Posted on March 3, 2008 11:21
Nope, this doesn't do it for me. Ultimately, it is still the same brown logo that I don't like. The only LV I've ever cared for was the Mahina, and that's because the logo wasn't in your face on that bag. Does the ad catch my eye - yeah, maybe to say "what the heck is that?!". Does it make me want their bags? Not really.
Posted by Lisa | March 3, 2008 12:40:43 PM
Posted on March 3, 2008 12:40
I can't see past the wrinkles. He looks like a smelly old person in that ad...It actually makes me hate the LV monogram even more!!!!!
Posted by Bonnie | March 3, 2008 7:28:15 PM
Posted on March 3, 2008 19:28
It does not tempt me back to the brand but I do appreciate the originality!
Posted by Eurochic | March 3, 2008 8:26:13 PM
Posted on March 3, 2008 20:26
Um...who exactly is their target audience? Do luxury-buying women like Keith Richards? I'm so confused.
Posted by JK | March 4, 2008 1:38:25 PM
Posted on March 4, 2008 13:38
I'm 17 and this ad appeals largely to people my age. Vuitton may not be your style but it's not out of style, it's a classic. As a male, I love carrying the MC as my luggage - it is not just "coated plastic," the stuff holds up well during travel. I have several pieces including the Keepalls, Satellite, Peigese, and Carryall and I will continue to carry them for ages...even when I'm working for Mens Vogue.
:D
Posted by Rutledge | March 11, 2008 10:19:08 PM
Posted on March 11, 2008 22:19
Where did they dig him up? Keith Richards is like an old dinosaur. I don't like monogram bags to begin with... this campaign would not make me reconsider.
Posted by Anna | March 19, 2008 12:00:15 PM
Posted on March 19, 2008 12:00