Badgley Mischka is expanding its fashion empire with a new day bag collection under its Platinum label. The Platinum Day bag is the third line of bags along with Couture and Evening. This collection is expected to generate 50 percent of the brand's total sales for next year and will retail from $300-$600.
The design duo behind the label, Mark Badgley and James Mischka hopes to capture the mass market with its new line of bags. "With this collection, our goal is to dress our customers in all aspects of their daily lifestyle," Badgley said. "This is the type of woman who works, she's a career woman, she carpools, but she's modern. She's our sportswear customer."
The collection consists of 47 styles among three categories. The "casual" bags are a series of everyday bags in napa leather, patent leather and straw. The attitude bags will be offered in two toned hardware and attention getting bold colors in patent leather, fake crocodile and ostrich. The "leisure" bags are meant to be ideal for a day at the beach or a stroll in the city and feature napa leather and patent-trimmed cotton canvas.
With its latest launch, Badgley Mischka will continue to bring products to more women than just the red-carpet clientele who don its beaded eveningwear. "The collection really opens up a new opportunity for us," Badgley said. "We have celebrities who carry our couture day bags, like Jessica Simpson and Teri Hatcher. But these will really broaden our brand."
So those of you who salivate over red carpet looks each season can now obtain a piece of Hollywood glamour at an affordable price. Badgely Mischka Evening bags currently at Saks.
Badgley Mischka Maclaine Clutch
Source:WWD
I dunno, the colors are nice but the overall designs of the bags are kind of blah, they look like something your mom carried back in the 70s. And the design on the flap looks too much like the Target logo.