June 7, 2007
Source: WWD
You already know we do not like Gucci’s Indy bag, the whole thing is too heavy and the handle is ridiculously unusable. But this ad is really cool. It was shot by Mert Alas and Marcus Piggot and the campaign is geared towards pushing this bag as Fall/Winter’s must have accessory and apparently is the first ever ad campaign with this endeavor, according to WWD. I guess they discovered that their customers are all sheep and can be herded to buy the bag they want to sell. I totally love the green croc though, just wish it was on another bag.
“the whole thing is too heavy and the handle is ridiculously unusable” hehehe – which is probably why the model has to lie down – either that or the pic was snapped just after she collasped under the weight! You are so right about the green croc though.